Leading change with deeply aligned communications can lead to successful employee engagement, retention, and innovation. Creating a motivating narrative is foundational and will carry team members across the change continuum in a positive and engaging way.  To support this, we will explore elements that address both the heart and mind, the rational and irrational.  In this session, you will learn communication strategies that challenge the status quo, break through the noise of everyday business, and positively impact employee engagement.

Key Takeaways:

• Understanding of change management and the role of communications. Attendees will walk away with a process that they can begin using immediately
• How to use personas to build messaging
• How to create content that speaks to the heart and mind, the two motivators for change