With all the digital channels available to us, how can we know which ones would be most likely to be useful to our employees? Which are best suited to communicate different topics? This workshop will cover three aspects of measurement to answer these and other questions:

• How to focus on the most meaningful online usage statistics from the multitude of metrics available.
• What you can learn from surveys and focus groups about where digital communications best fit into your overall channel mix.
• How to connect your digital channel usage to employee behavior changes – and even calculate their return on investment.