An organization’s ability to create, navigate, and communicate change is vital. And yet, many communicators don’t know exactly how to help drive successful organizational change thatsticks.In this workshop, we’ll explore three strategic change communication pillars and their associated tactics that make change communication more compelling. Attendees can bring existing change messaging from their organization or craft new communication during the workshop and use what we learn to create messaging that informs, engages,and motivates employees to not only take ownership over current changes, but be change-ready for future changes.