Who Are You Talking to? Three Tools to Understand Your Audience and Create Internal Communications Strategies That Work – BC Public Service
Key takeaways from the session will be:
- The ability to leverage demographic data.
- How to conduct simple user persona interviews and create profiles for key job families.
- How to create systems maps for key themes from the research and identify leverage points for success.
- To use these tools to brief senior leaders and create an evidence-based internal communications strategy for your organization.
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