You’ve completed your employee engagement survey and collected a lot of data. But what is the communicator’s role post-survey, and how are they positioned to drive meaningful change within organizations? Erika O’Brien, Director of Internal Communications and Global Inclusion & Diversity at Forcepoint, will present a powerful case study on using engagement survey data to narrate the story of an organization’s strengths and areas of improvement to the executive team and the wider business. Erika will discuss Forcepoint’s Impact Campaign and how to significantly grow social connection sentiments, employee engagement, and external brand perception. This session will cover topics like:

• How to use employee engagement data as a strategic tool for action planning, and how communicators can significantly influence internal cultural shifts within organizations.
• How to tell the story of existing company initiatives and programs to drive employee engagement and retention.
• How using digital tools fosters internal communication and social sharing reinforces the communicators’ role as experts and influencers in shaping organizational focus areas post-engagement.