Recent changes to how LinkedIn and Facebook prioritize engagement is changing the way they want users to interact. Facebook groups specifically are becoming increasingly important as a way to reach stakeholders and engage with them.

Learn how Utah Department of Transportation uses groups to engage with their stakeholders as well as tips for creating and maintaining your own Facebook and LinkedIn groups.

More specifically you will learn:

• The reason groups are prioritized in the Facebook Algorithm
• Learn best practices for successful groups
• See examples of group engagement in action
• Understand how groups can generate more meaningful engagement with stakeholders