When this summer’s social unrest sparked conversations about the state of race relations in the country, one association used the moment to have a long-overdue conversation about race, fair housing and its past. The resulting story arch, delving into the organization’s past, present and future, can serve as a lesson for other organizations in addressing difficult topics.   

During this session, you will learn: 

• How to strategically tell your organization’s story internally and externally, even in the midst of a crisis 
• Interesting and unique ways to infuse storytelling for social impact 
• How to engage stakeholders, persuade audiences and amplify your message, seamlessly 

• How to connect your storytelling initiatives to current issues and national discussions