No matter how many bells and whistles your technology has, it will fail if you are just pushing out bad corporate content to people. Today’s employees are stressed out, and busier and more distracted than ever. They could be seeing your content on a phone, a tablet, a computer . . . or not at all! The way they want to consume information has changed dramatically  in the past five years alone. This session will turn you from a ”writer” to a ”content creator,” and show you how to use the latest tools to reach, inform, motivate and engage your most important audience: Employees.

Leave this engaging workshop with new ideas and practical advice on how to:

• Craft content for mobile devices that people will actually read
• Tap into the power of “user generated content” to drive employee engagement
• Use “new” tools like social media and multimedia to make boring corporate content more compelling
• Work with internal clients—including top executives—to improve their content across the board.
• Take the “corporate” out of corporate communications and replace it with “creative.”