With more and more people getting their information from phones and other mobile devices, communicators have to change how they present information. In this session, you’ll learn how to:

• Respect your readers, “write tight”—and make every word count?
• Write for the Mobile Web: Mastering the 5-50-5-50 rule
• Layer your online information . . . so readers can decide how much time they want to spend with your content
• Create feature stories online, when nobody has time to read anymore
• Craft the perfect news headline . . . so even if the readers only skim the headline they still get the most important news
• Boil down hundreds and hundreds of words into a single, solid summary
• Edit yourself . . . and make sure your copy is as tight as can be