Get a jump start on all things employee communications with this pre-conference workshop! You’ll join leading employee communication experts Steve and Cindy Crescenzo as they walk you through dozens of strategies and case studies.

You’ll learn:

• How to shift your role from being everyone’s private publisher—a glorified company Kinkos!—to a strategic counselor to internal clients and leadership
• The most effective way to link your communications to your organization’s strategic goals, while creating targeted, compelling content
• The latest trends with executive communications and practical advice on how to get your leaders to embrace the new way of communicating
• How to take those tired, old corporate/organizational stories and flip them upside down—so that people actually pay attention to them
• How to start using the latest tools available to communicators—including O365, virtual town halls, social media and multimedia channels
• How to create a content strategy for the modern audience—including a hybrid workforce, remote employees, and front-line employees who don’t sit at a computer all day
• How to develop an effective research strategy so you know what works and what doesn’t work
• How to create a measurement dashboard that helps you see at a glance how your communication efforts are helping achieve your organization’s goals
• How to create a practical, workable communication plan that will guide all your efforts and evolve with all the changes constantly coming our way