Social Media is always changing. Because of this, we must think outside of the box while keeping the user in mind.

Hear how the Defense Media Activity is increasing engagement with their audience on social media and measuring the impact of their messages.

You will learn how to use creativity and user habits to maximize the impact of your social platforms, including:

• Best practices for driving interaction on social media videos
• Utilizing platform tools to amplify your agency’s messaging
• Understanding, organizing, and reporting social media analytics