Focusing on the period from 2020 to 2022, this case study delves into the lifecycle of digital engagement initiatives within an organization. It examines how these initiatives, initially aimed at enhancing organizational culture and communication, began to lose effectiveness and faced disassembly. Central to this discussion is the role of the Employee Experience (EE) team at Kitu Life, Inc. Super Coffee, which works across various departments like Marketing, Human Resources, and Operations to bring cultural initiatives to life. The case specifically reviews the EE team’s COVID initiative, which launched a digital engagement platform to make up for reduced face-to-face interaction. Despite initial success, employee and leadership feedback eventually led to the platform’s dismantlement. This process raised critical questions about the cultural impact of such changes and the importance of listening to employee feedback, fostering shared digital experiences, and clarifying ownership of initiatives. You’ll learn:

• How to adapt and enhance shared experiences with a digital context to meet the “new normal” of reduced face-to-face interaction.
• How to identify clear ownership of initiatives under the employee experience umbrella. How to encourage cross-departmental collaboration for successful implementation and strategic alignment.
• How dismantling the digital platform served as an opportunity to demonstrate the company’s commitment to acting on employee insights.