Engaging an Increasingly Skeptical Audience: How to Attract Gen Z in the Modern Age

Engaging an Increasingly Skeptical Audience: How to Attract Gen Z in the Modern Age

In an age where wars and conflicts are top of mind, an economic reality where people are getting left behind, and a job market that is becoming increasingly competitive, younger audiences like GenZ are skeptical of authority. They demand more transparency in the workplace around career growth, salary and benefits, and a culture of inclusivity. In this hands-on presentation, we will dive deep intothe challenges internal communicators face with authentically engaging younger audiences and share real-world examples ofcutting through the noise.

You will walk away with:

  • An understanding of the reality Gen Z faces.
  • What channels and messages best grab their attention.
  • Best practices used by internal communicators to engageand retain new talent

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