Stories have the power to create magic, moments, and memories that enhance the employee experience and cultivate strategic value for organizations. Joseph Lopez, a seasoned internal communications leader with a background in television and Communications Manager at PrimeSource Building Products, will share how to create narratives that do more than disseminate information across multiple digital platforms—they captivate, connect, and create lasting impressions. Come away with practical tools and actionable strategies to breathe life into stories and make them powerful experiences that resonate on a deeper level with employees as you learn to:

• Sustain the magic with techniques that keep stories alive and relevant, transforming everyday communications into memorable experiences.
• Tailor your tales to suit different digital channels, ensuring each story creates its unique moment and memory.
• Enchant, captivate, and understand diverse internal audiences by turning data into compelling story elements.