In this session, attendees will learn how to create a brand identity that embraces diversity and inclusion as a core value in marketing and sales. Through case studies and real-life examples, learners will understand how to engage in healthy storytelling and communication that resonates with diverse audiences. They will also explore innovative ways to measure and showcase diversity, while humanizing diverse staff to enhance brand identity. By the end of the session, attendees will have the knowledge and tools to create a brand that aligns with their diversity, equity, and inclusion goals.