Many former journalists have made the jump to communications and bring with them skills to identify and create deeply compelling stories. But all communicators have the ability to generate that human interest, especially internal communications. You have the tools tucked in your toolbox, sometimes you just need the right inspiration.

During this session, you’ll learn:

• How journalists look at a story and why they’re effective storytellers
• Why emotion is created through your questioning
• How to draw your audience in from your very first sentence