The role of “communicator” is becoming increasingly important for marketing executives. More and more, they are being called on to help explain all the complexities in healthcare, as well as the organization’s response to non-ending change, to employees, physicians, patients, and the community at large.

Nashville-based HCA Healthcare is one of the nation’s leading providers of healthcare services comprising 187 hospitals and approximately 2,000 ambulatory sites of care, including surgery centers, freestanding ERs, urgent care centers, and physician clinics, in 20 states and the United Kingdom. After record healthcare transaction volumes in 2021, the pace of M&A returned to previous levels, averaging about 400 per quarter. But what goes into M&A comms?

Session Takeaways:

• The current and future landscape of Partnerships and M&A, and what factors will lead to their success for the health system, partners, and patients
• Three ways brand and culture shape the success of partnerships—from market-facing value propositions to activating employee engagement and alignment and drawing focus to the patient experience
• How the pandemic has accelerated expectations around timelines and implementation ability and how to make the good aspects of this sustainable