Shifting Communications Tone in a Pandemic – SME

Shifting Communications Tone in a Pandemic – SME

The COVID-19 pandemic forced many companies to rethink the platforms and methods used to communicate information to employees and facilitate teamwork. Changing the “how” of internal communications is important. But some organizations have also leveraged pandemic-driven remote working arrangements to change what they communicate — and in the process, are permanently impacting their culture.
Christopher Barger, Senior Director of Communications at SME, will share how this data-driven, engineering and manufacturing organization has found advantage in infusing emotional intelligence into its communications for the first time during the pandemic – and in the process, has begun to influence the culture of this nearly 90-year-old professional association.
In this session, you will learn:
  • How to be effective in your internal communication even when there’s no new information to share
  • How SME’s emotionally intelligent communications resonated even with the most analytical and data-driven employee audiences
  • Why you should be looking at adopting your pandemic-driven changes in communications styles in the long-term

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