No matter how hard we try, communications can’t be everything to everyone. Inside every organization, there are groups of employees who process and react to communications differently. But how often do you find yourself developing messages for all employees?

If you’re spending a lot of time on all-employee communications, they can end up watered down and uninspired. There’s a better way—we promise. In this interactive session, Ann Melinger, CEO of Brilliant Ink, will show you how to build employee personas so that your communications have the greatest impact. Because by not speaking to a particular someone, we risk not connecting with anyone.

Here’s what you can expect:

· Techniques for learning more about your employee audiences vs. operating off assumptions.
· How to use personas to help you better understand your audiences, target your messages and ensure your communications resonate with the people who need to hear them most
· Real-world examples demonstrating how personas can improve your communications approach
· A hands-on exercise to build a persona that you can take back to your organization and re-create for other audiences