According to Gallagher’s 2023 State of the Sector report, only 11% of organizations have developed internal audience profiles or personas. While there’s an ever-growing list of things internal communicators need to look at these days, internal audience profiles should be non-negotiable. In this session, Tillamook’s Internal Communications Specialist, Hannah Brown, will share how Tillamook’s internal communications team has evolved their multichannel digital communications approach by building out internal audience personas to better meet the needs of the organization. Walk away understanding how to:

• Create a framework for building out internal audience profiles and take the guesswork out of communicating with diverse audience segments.
• Be a stronger advocate for the employees you’re representing and build credibility in front of organizational leadership.
• Back your intuition with data by cultivating a deep understanding of unique internal audiences, and speak with clarity, purpose, and confidence in making recommendations on the best channel, tone, details, and timing for disparate internal stakeholders.