Let’s face it: most executives and corporate communications folks are not deskless workers. That means we better understand the deskless audience or risk having our communications fall flat, be ignored, or worse yet, anger this important group. Explore pitfall sand solutions with communications trainer, coach, and consultant Gary Ross. He will share some examples of well-intentioned communications back firing along with solutions for meaningfully engaging with deskless workers to improve their safety, productivity, and overall engagement.

Key Takeaways:

• What can happen when well-meaning comms go wrong in a deskless environment?
• Ways to analyze and segment an audience to understand what’s relevant to them.
• When to course-correct and how to do it!