Stories are a primal form of communication. The primary function of stories is social connection.  Stories are how we think. Stories talk in images, engaging our right brain and triggering our imagination.

• Why starting with your audience is so important, rather than your message?
• What is the difference between window dressing images and storytelling images?
• What is the call to action?
• You will learn why this approach will have you learning more about your organization and becoming a better storyteller.