From social media to online content, there’s an incredible number of media competing for the attention of our coworkers — yes, even during work hours — so employee communications must be every bit as compelling. In this session, learn how to be savvy when creating your content and strategies:

• Use storytelling and the power of your coworkers to develop your content and amplify your broader messages.
• Know which platform your coworkers prefer and adapt accordingly.
• Consolidate your messages to prevent communications overload.
• Package your content and borrow tricks from mainstream media.