This top-rated ALI session will provide you with tactical examples, formulas, and practice to help you prove your internal communications ROI.

Leave this session equipped to prove the value of your IC strategy, including how to:

• Define ROI (the true meaning)
• Calculate ROI
• Speak about ROI correctly to your C-Suite
• Use the process used to enhance your professional credibility
• Identify the data points needed to calculate your ROI
• Understand the 3 departments IC needs to engage
• Know when it is appropriate to calculate ROI
• Get the inside scoop to getting your CFO to say yes to your project
• Connect your specific project to the bottom line
• Identify the four ROI buckets that raise your value