One of our greatest opportunities as internal communications professionals is to tap into the power of data. While our colleagues in Marketing have long used data-driven insights to set and refine strategies, communicators have lagged behind. Now, as internal communications tools and resources become increasingly sophisticated, we’re gaining access to more and more powerful data about our people’s communications preferences and behaviors. But it’s easy to get overwhelmed by the volume of data and how to pull out the most important insights.

In this session, discover how to apply storytelling to help you pull out key insights from your internal communications data and present them in a visually compelling way. The session will cover specific tips and techniques for:

• Distilling and translating data – from newsletter opens to open-ended survey comments into actionable insights. 
• Choosing the right kinds of visuals to illustrate different types of data points. 
• Tailoring your data story for a leadership audience, highlighting the information that matters most. 
• Using your measurement story to make the case for resources, budget and support!