about some process, procedure, or initiative about to launch. Boring and unengaging. At the Novartis Institutes for BioMedical Research we don’t settle for boring, and use humor whenever we can to engage our audiences. Good video storytelling (and humor sometimes) is critical to engaging associates and making an indelible mark on their brains.

Learn how to:

• Use humor to make “dry” topics resonate with your audience
• Engage in unexpected dialog to generate a sense of anticipation
• Partner with leaders to develop a new “face” for content that inspires.