A collaboration tool in and of itself does not guarantee user adoption and success. Instead of scheduling a Yammer launch and wondering if it will tank, imagine if you knew in advance exactly what would lead to its ultimate demise so you could plan accordingly. Or, conversely, if you didn’t want your Yammer network to fail, you could flip these learnings on their heads and…whoa..let’s slow down. We’re getting a little ahead of ourselves here.

Learn this unique viewpoint on the front-lines with a dotcom pioneer in successfully building online communities to also seeing Yammer networks come and go over the years, including:

• One or two breathtakingly obvious techniques for torpedoing your Yammer rollout – but ones that bear repeating
• Two other tips that may prove controversial and, hopefully, provoke some good discussion
• One truly revelatory tactic that rewards your attendance for this session