Surveys show Internal Communications and HR practitioners have shared goals when it comes to workplace communications. With the challenges of dispersed employees and a mostly remote workforce due to the covid-19 pandemic, employee engagement now tops the list of shared concerns. How can HR and communications align to increase employee engagement? In this session you’ll learn what employees want to know and how often they need this information. Whether you’re sharing executive messages, timely updates and organizational changes, benefits information or helpful resources—email strategies based on objective data can help make your emails more engaging to your workforce.

This session will teach you:

• The elements of emails that are more likely to be opened and read—and how to include them in your next efforts
• To measure the efficacy of your campaigns
• Why you should look past “open rate” and what metrics to focus on
• Secrets of distribution and timing that can power your email engagement