For more than a decade, the line between external and internal communication has become

increasingly narrow. Your organization’s culture is no longer an internal affair, it’s part of your

branding and your most valuable asset, your people, have an enormous influence on the

perception of your brand. In this session you will gain a better understanding of:

• The benefits of empowering employee influencers

• The value of leveraging PR from within your organization

• How to identify stories that have potential to go viral