How Micro-Stories Are Connecting Communities: An OmniChannel Approach To Communication and Collaboration
Paola Storchi, Digital Community Lead at UNICEF, will share how the organization uses a micro-story model to drive engagement and action: a 100-word curated summary that captures the essence of a longer conversation. The impact and reach of these conversations is captured with data from SWOOP Analytics to measure employee engagement and connection across Yammer communities amplified worldwide. Paola will explain how Yammer fits in the UNICEF’s omnichannel approach to internal communication and how it measures network uptake and real-time engagement using SWOOP Analytics
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