Case Study: Podcasting for Sales Enablement
In this session, we will review how to leverage podcasts for sales onboarding and ongoing skills development in the fast-paced, attention-starved, high-pressure environment of enterprise sales.
We will bypass the podcasting basics and answer real-world, burning questions like:
- How should internal podcasting differ from public podcasts?
- How frequently should I release episodes?
- How can I promote my internal podcast?
- How long should a podcast be?
- Should I make a video podcast?
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