We’ve all been there. You’ve got a fabulous new internal communications tool (or an old channel that needs a re-boot), but to be effective you need employees to actually use it. How can you get employees to adopt and adapt?

This session will share how the Entergy Mississippi communications team took on that challenge with Workplace, an internal social media channel they introduced to make company news available to employees anywhere, anytime.

Take away key learnings:

• Using insights you already have to influence employees’ attitudes and behaviors
• Making the most of your culture to bridge communication divides
• How the team is growing this new communications channel among non-desk and in-office employees