Representation matters. And inclusive content (words, images, etc.) should be used to correctly portray that representation. When we are thoughtful of the content we use, we can acknowledge and respect diversity, address unconscious biases and create an inclusive environment over time. In this session, hear a case study of Freddie Mac’s journey to develop an inclusive content guide to accurately portray the diversity of the human experience.

Join us and learn:

• Freddie Mac’s process for developing an inclusive content guide
• The lessons learned throughout the development and roll-out process
• How communicators can embed inclusive content best practices into their organizations