If everyone’s core audience is using one platform, shouldn’t any marketer worth their salt be there too? Think about it…who doesn’t listen to streaming audio? Seriously…. So how are you using the power of podcasts for your own teams?

In this session, Dan Farkas will help you create a podcast in under an hour. From content to process to bells and whistles, attendees will learn how to make audio production easy. Dan will also discuss efficiency, using that audio for paid, earned, and shared media as well. Also, every tool Dan uses will cost less than your monthly coffee bill.

By the end of the session, attendees will be able to: ·      

• Understand building a content audio plan. ·      
• Find the right people to get involved. ·      
• Use audio in other forms of your marketing outreach. ·      
• Measure success in a way that aligns with your organization’s goals.