Covid-19 has made more leaders and organizations see the value in internal communications (IC). At the same time, an increased volume of IC resulted in a flood of information in many companies. To further organize the IC ecosystem at Poole College, in late 2020, the communications team surveyed employees on the most effective channels for IC, topic awareness and leadership communication resulted in optimizing an IC system.

In this case study session, you’ll learn about:

• Designing and planning the IC survey
• Providing strategic and tactical recommendations on organizing IC (channels, messages, audiences)
• Creating an internal communication framework and matrix