When a crisis hits, chief communicators must have a channel at their fingertips, from digital outreach to in-person communications. This discussion is based around preparation for and response to a multitude of crises: mass casualties, continued pandemic response and cyberattacks/cybersecurity/technology disruptions, and can be applied to other crises, including weather/environment, company disasters and even private situations.

You will walk away with the key action items to execute your own crisis communication playbook:

• Key Bullet Points
• Advance Planning
• Immediate Response & Communication
• Media Requests
• Best of the Rest