Companies must optimize their story so it resonates with every audience who is invested in your culture: employees, candidates, customers, investors, and more. Organizational storytelling surfaces important cultural moments and corporate decisions that impact people, and uses those stories to engage all audiences. Ultimately organizational storytelling results in a content library of employee stories that will be used across channels, to engage different audiences.

When employer branding teams lead organizational storytelling in their companies, they not only produce innovative content that brings culture clarity to talent audiences … they also serve as the authority and source of source for use by global stakeholders throughout their organization. And, your company acquires cohesive, complete, and compelling messaging.

With actionable examples and use cases by leading global brands, this session will help attendees implement organizational storytelling to:

1. Activate Employer Brand
2. Change Brand Perception & Grow Brand Awareness
3. Capture Globally-Distributed Culture, Virtually
4. Implement an Organizational Storytelling Strategy That Benefits All Stakeholders