Communicating with Purpose: How Atrium Health Uses Storytelling To Engage & Connect Their Workforce
Join Chris Berger, VP Enterprise Communications at Atrium Health as he shares how they use the Firstup platform and mobile app to amplify their ‘Connect to Purpose’ stories across their vast healthcare network.
As a nationally recognized leader in innovative research, education and patient care, Atrium Health employs more than 70,000 team members across 40 hospitals and more than 1,400 care locations across the south east. Despite the many patients that come into their care, its the stories of the lives they touch that connects them to their purpose, and to each other.
At Atrium Health, they start meetings with a ‘Connect to Purpose’—a sharing of a story that helps remind each and every one of them why they do what they do. These stories are one of the key building blocks for what is an internal communication platform rooted in storytelling.
Powered by Firstup, Atrium Health utilizes an employee communications platform and mobile app, branded Teal Insider, to reach their vast network of clinical locations and frontline workers, who don’t all have access to a desktop computer terminal. Through this app, their communications team is able to amplify the human stories for their entire workforce to embrace.
Join Chris Berger, VP Enterprise Communications at Atrium Health as he shares a few of these incredible stories with you—along with how his team drives employee engagement, including:
How to build a foundation for sharing and dispersing content that resonates
The value of personalized content when communicating with such a vast network
How to highlight caregiver and staff stories, while building a larger corporate story
How they use segmentation and targeting to reach the right audience at the right time
So grab a seat—you won’t want to miss this opportunity to see and hear the incredible stories and successes from Atrium Health.
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