Parodies are based on common cultural touchpoints that help build an instant – and entertaining – bridge between your content and your audience. But do they drive business results? In this session, we’ll explore a case study using parody videos that successfully generated deep understanding and retention of complex content.

You’ll learn how to:

• Unify disparate content into single compelling story
• Create cultural shorthand for your team that amplifies key messages
• Measure the video’s impact on your audience