The novel coronavirus forced organizations into new ways of working, disrupting in-person connections and stretching bonds with workplace culture. At Duke, a university and health system with 43,000 employees, many staff in non-student and non-patient facing roles transitioned to remote work arrangements during the outset of COVID-19. Now, two years after the pandemic erupted, many employees want to continue a hybrid work schedule. But a challenge in a post-pandemic workplace is how to build community and culture when staff and teams are geographically dispersed?

During this session, you’ll:

• See several examples for how Duke’s primary employee communications channel, Working@Duke, engaged employees during the pandemic to support well-being and build community and through proactive storytelling
• Learn why data is key for context in strategic storytelling
• Learn how to incorporate and amplify messages on employee social media channels