Organizations make significant investments of time and money on PR efforts to educate the public, the media, potential donors and partners about their work or product. But they often miss one important audience: their own staff.

This session will share

• Why it’s critical to think of internal communications in the same breath as your external communications
• How employees can help you reach new audiences
• Why you should think of everyone in your company as a spokesperson, and how to make the most of this