Communication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis.

Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:

• Crisis planning and prevention tips in a large, complex organization
• How to engage cross-functional partners to create powerful crisis mitigation teams
• Effective Internal communications and engagement tactics to employ during a crisis
• The benefits of staying true to your brand voice- even during a crisis
• Ideas to turn bad news into a moment in culture