Deep Dive: Effective Communication Tactics for Navigating a Brand Crisis
Communication can be one of the most powerful tools for mitigating and recovering from a crisis that strikes your brand. Having strong internal and external communicators and channels in place is critical to ensuring stakeholders are informed, activated and engaged during a crisis.
Leave this session inspired with proven tactics to battle any sort of crisis that comes your way, including:
- Crisis planning and prevention tips in a large, complex organization
- How to engage cross-functional partners to create powerful crisis mitigation teams
- Effective Internal communications and engagement tactics to employ during a crisis
- The benefits of staying true to your brand voice- even during a crisis
- Ideas to turn bad news into a moment in culture
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