Measurement is one of the most valuable tools for Internal Communicators, and yet it can often seem like one of the most frustrating ones to master!!
Determine the effectiveness of your current efforts by tracking engagement, outlining goals, and generating feedback.
Angela Sinickas
CEO
Sinickas Communications, Inc.
You’ll walk away knowing how to calculate the ROI for your specific communications!
So many aspects of what we do can be measured, so where to start? Angela Sinickas, CEO of Sinickas Communications, Inc. will help you identify the most important messages to measure (the ones that change employees’ behaviors in ways that improve business success) and the correct channels to carry those messages.
What you will learn:
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- Develop measures that will connect your internal communications with the achievement of ideal behaviors and organizational goals
- Select which organizational goals will be most positively affected by your internal communication campaigns and prioritize them accordingly
- Build measurements into your communication planning process, so you can track progress and make data-driven decisions about how to improve your messaging
- Determine what data and metrics you need to monitor and why, so you can assess the effectiveness of your internal communications and fine-tune your approach as needed
- Use data to help you make strategic adjustments to your internal communications approach, ensuring that you’re delivering the right messages to the right people at the right time
- Choose the best channels for delivering knowledge and attitude messages to your internal stakeholders, considering their needs, preferences, and communication styles
- Identify the ideal behaviors for each stakeholder group to reach the goal; By focusing on specific behaviors, you can help your employees understand what’s expected of them and motivate them to act
- Link on specific behaviors, you can help your employees understand what’s expected of them and motivate them to act
- Set measurable objectives for your messages and the channels you’re using, so you can track progress and adjust your approach as needed
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Who Should Attend
This Conference has been researched and designed for Vice Presidents, Directors, Managers, Specialists, Officers, Leaders, and Consultants involved in:
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- Internal Communications
- Employee Engagement
- Brand Communication
- Strategic Communications
- Employee Communications
- Training & Development
- Employee Relations
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- Public Relations
- Human Resources
- Strategic Planning
- Intranet Communications
- Digital Communications
- Global Communications
- Organizational Development
Benefits of Attending This ALI Virtual Masterclass
- Access practical presentations with real examples and proven strategies from your peers at a variety of leading organizations
- Networking list for attendees to continue the conversation after the masterclass, connect with like-minded professionals in internal communications, and expand your professional network
- Interactive hands-on breakout sessions led by experienced internal communications professionals, allowing you to work collaboratively with your peers and gain valuable insights and feedback
- Certificate of attendance for CEUs, demonstrating your commitment to professional development and mastery of internal communications skills
- Opportunity to meet with peers face-to-face, building personal connections and fostering a sense of community within the internal communications field
- Guaranteed extensive, how-to instruction that you can use immediately to improve your internal communications strategy and achieve tangible results
- Chance to have your most pressing questions on internal communications answered in real-time by experts in the field, providing personalized guidance and support
This isn’t a passive experience! You will be encouraged to engage throughout the entire event through small group breakouts, networking breaks & more!
Leave with a thorough understanding of the latest best practices in measurement and how they apply—or can be applied—in your work context.
What People are Saying
Engaging, allows participants to participate
Thank you so much! This was great!
This was my first ALI Conference today and I loved it. Thank you for hosting! Hope to attend more in the future!
The variety of presenters and panelists, along with their point of views. It was all connected and supported the main objective of session.
I’ve been a loyal ALI conference chair, presenter and attendee for nearly 20 years. Their in-person events have always been a great way to learn, share and connect with others. That same spirit of creating collaborative communities lives on in ALI’s virtual offerings, as well. In March, I moderated ALI’s first-ever online event. The presenters and attendees all felt like that if we can’t do this in person then this virtual option is the next best thing. And right now, with things in such disarray, there’s no better time to learn, share and connect so that you’re even more prepared to tackle whatever’s next. ALI is still doing a great job helping you do just that.
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