4th Annual Digital Workplace Summit: Engagement Strategies for Employee Communications
4th Annual Digital Workplace Summit: Engagement Strategies for Employee Communications
Creating a modern digital workplace that connects employees, drives engagement, and improves productivity by using digital signage, intranets, video, mobile, and more
September 16, 2020 - September 17, 2020 | 10:00am - 3:00pm CST
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An Interactive Zoom Conference!
2-Days Filled With Case Studies, Demos, How-to's, Breakout Discussions, and Thought-Leader Panel Sessions
Elevate Your Internal Communications & Employee Experience by expanding your Digital Communication Channels
See what your peers are using, what works & why
Shauna Fields
Senior Manager Internal Communications
GoDaddy
Dave Cordero
Director of Internal Communications
PGA Tour
Crystal McNeal
Director of Internal Brand & Creative Content
MGM Resorts International
Casey Flair
Director of Employee Engagement
Hakkasan Group
What You Will Learn
Join your internal communication peers as you navigate the waters of the “new normal” that has emerged from this crisis, collaborate on your most pressing issues, and strategize with others in your position.
Learn how your peers are using digital tools to develop a flawless employee experience that allows for maximum engagement, meets the needs of employees everywhere, and create a more resilient way of working.
Gain access to leading technologies used in the workplace, benchmark solutions, and see what digital communication tools are available to you.
Elevate your internal communications and employee experience by expanding your digital communication channels – see what
your peers are using, what works, & why.
Breakout groups & ongoing conversation with your peers via chat providing you with the opportunity to brainstorm with your peers and discuss ideas that you’ve learned.
Whether it’s gaining buy-in, deciding on the communication channels right for your organization, connecting a dispersed workforce, or refreshing the information you have – this conference has solutions for you! Dive in as you hear how some of the best in internal communications are harnessing the power of digital signage, video, mobile apps, intranets, and more to engage and inform employees.
Hear how your peers have overcome the challenges you’re currently facing and implementing proven strategies that yield success, including how:
GoDaddy refreshed their intranet without breaking the bank.
Nationwide introduced a live talk show format to deliver a mix of educational and entertaining information in a format that employees are easily able to access.
Leverage, powered by Clickstop has successfully gained leadership buy-in for new communication and engagement tools.
MGM Resorts International served up culture and communications to front line employees by using a mobile app.
and more!
Benefits of Attending This Virtual Conference
Access to case studies and presentations
Networking list for attendees to continue the conversation after the virtual conference ends
Interactive, hands-on breakout sessions facilitated by leading industry consultants and experts
Certificate of attendance for CEU’s
Opportunity to meet your peers face-to-face while remaining safe
Recording of the day(s) you attend after the event ends
A fraction of the cost of an ALI in-person conference with the same high-quality content
Guaranteed extensive, how-to instruction that you can use immediately
Content from leading organizations, consultants, and visionaries delivered straight to your home or office questions in real-time
Opportunity to ask speakers and your peers questions in real-time
Ongoing discussion moderated by ALI with attendees on private LinkedIn group
This isn’t a passive experience! You will be encouraged to weigh in with poll questions, engage via chat throughout the entire event, and turn your camera on during group breakout sessions.
Who Should Attend
This virtual conference has been designed for senior-level professionals responsible for:
Internal Communications
Global Communications
Intranet Communications
Employee Communications
Human Resources
Employee Relations
Internal Branding
Employee Engagement
Digital Communications
Corporate Communications
Employer Branding
Digital Signage
What People are Saying
“I loved this event. I was able to network/encouraged to network with many other intelligent individuals and the speakers were excellent, engaging & informative”
Digital Storyteller
City of Boston
“This is the conference where innovators of our industry will convene & shape the blueprint for the modern communications function in the age of digital. This is the conference for you if you dare to challenge the status quo.”
Senior Vice President, Corporate & Digital Communications Group
Mastercard
“I’d like to thank Advanced Learning Institute for allowing me to be a part of their Government Social Media event this week. It was a great time to share best practices with other federal agencies, and to talk about my career path”
Social Media Strategist
TSA
Learn more about ALI Conferences
Learn more about our services, conferences, trainings, and how you can connect with us.
Chairperson's Welcome & Speed Networking: Get to Know Your Peers & Common Employee Communication Challenges Faced in 2020 - Internal Comms Pro
Sara Jackson, Executive Director | Internal Comms Pro
Welcome to the 4th Annual Digital Workplace Summit.
We are halfway through 2020 and the world of internal communications has been forever changed.
During this networking session we encourage you to turn on your camera to "meet" your IC peers from across the nation. You'll have this opportunity to discuss your challenges with your peers and find commonalities for what you're experiencing.
10:30 am - 11:15 am
Virtual Training: How to Get Your Leaders Excited About Digital Transformation With Office 365 - C5 Insight
Geoff Ables, Managing Partner | C5 Insight
Digital workplace projects promise to transform companies from tired legacy thinking into teams of engaged employees that disrupt their competitors.
But, let's be honest, these projects have a way of getting off track. In fact, 60-80% of digital workplace projects fail. Two of the most frequently sited reasons: not understanding the unique planning process, and no plan for change management.
This session will dive into what should be included in your O365 roadmap, what applications to use and what to consider leaving out. You'll go beyond technology and into changing how your business thinks about people.
Participate in group exercises that you can bring back to your team including a deeper knowledge of how to:
Build a business case and ROI
Understand why different O365 applications work better for different companies and decide which one(s) work best for your role and company
Discover why people and process are more important than the technology
Engage a leadership team - and keep them engaged
Understand the role of change management, journey mapping and governance in transforming your business
Get a digital workplace roadmap workbook for free
11:15 am - 11:20 am
Morning Refreshments and & Networking Break
Take this time to grab refreshments and check your email.
Be sure to check the chat window to add your thoughts on the question that has been asked.
11:20 am - 11:35 am
Creating and Sustaining a Values Driven Culture Through Multiple Channels - Leverage, powered by Clickstop
John Spanczak, Director of Employee Engagement Services | Leverage powered by Clickstop, Inc.
How you work is just as important at the work you do. Build consensus around core values and key behaviors that make up the expectations for how you work by establishing a values-driven culture. A sustainable culture is propelled by multiple digital channels designed to introduce, measure, discuss, and align employee significance and impact.
Leave this session ready to identify the most important information, define your values, and create a work environment that fuels employee's collaboration. You'll also gain ideas to help you:
Drive engagement - results without engagement are unreliable and mediocre at best
Affirm and drive your culture through multiple digital channels
Introduce interactive tools into your digital workplace to drive engagement
Create a constant stream of relevant content for your employees
Reach your employees where they are with the information, they need to know
Harness the power of storytelling through the use of video
Gain buy-in for new communication and engagement tools
11:40 am - 11:55 am
Get the Right Messages to the Right People, at the Right Time - Atlantis, The Palm Dubai
Lunch Break & Networking Opportunity - Sessions Will Resume at 1:00 PM
This will be a one hour break allowing you to catch up with your work and grab a bite to eat.
Feel free to join your peers in a breakout room at any time to continue the conversation.
1:00 pm - 1:45 pm
Virtual Training: Leveraging A.I. to Take Your Internal Communications to the Next Level - Cerkl
Tarek Kamil, CEO & Founder | Cerkl
Will A.I. take your job? No, just the opposite. A.I. will finally help you level the playing field.
In this session, you’ll not only learn the implications of A.I. to internal communications, but you’ll have the unique opportunity to dive into actual companies that have implemented A.I. successfully. You’ll see first-hand why they did it and the results they are seeing.
Leave this session knowledgeable about A.I. and equipped with the information needed to convince your leaders that employee engagement is an investment worth making, including:
The new employee experience driven by A.I.
The staff experience – before and after both in terms of workload and time.
The data A.I. can unearth for your organization and the impact it can have on your internal communications strategy moving forward
1:45 pm - 2:00 pm
Using a Mobile App to Connect a Disconnected Workforce - Phillips 66
What if your employees told you the communication tools you’re using aren’t working? We got an app for that!
Learn first hand how Phillips66 implemented an internal mobile app. The app has allowed their employees to get timely, consistent, relevant content where they are. The mobile app is an ever-evolving nimble digital solution that’s allowed them to bring their communications into the future.
Leave this session ready to make the case for a mobile app in your organization, including understanding why:
You have to sell it, even if employees say they want it
You have to have leadership buy in and active participation
You must manage expectations
You need IT to be involved from the very beginning – they are critical allies
It never stops evolving
2:05 pm - 2:20 pm
Internal Communications Throughout the Pandemic - PGA Tour
Dave Cordero, Director of Internal Communications | PGA Tour
Full details coming soon!
2:25 pm - 2:40 pm
Close of Day 1: Final Questions
Day 2, General Sessions - 09/17/2020
10:00 am - 10:15 am
Day 2 Kick Off - Internal Comms Pro
Sara Jackson, Executive Director | Internal Comms Pro
We'll kick off the day with a short recap and outline what today's sessions have in store.
10:15 am - 11:00 am
Virtual Training: Data Deep Dive: What Your Employees Think of the Digital Workplace Tools You're Using - Sinickas Communications, Inc.
Angela Sinickas, CEO | Sinickas Communications, Inc.
Look into survey results from a variety of organizations and the various digital channels being used. Uncover how these tools fit into the overall mix of communications.
This forward-thinking session will provide you with more context for how employees perceive the roles and pros/cons of different digital tools. You'll also have the opportunity to see how employees are reacting to digital signage and the ROI it is delivering to organizations.
11:00 am - 11:15 am
Serving up Culture and Internal Communications to Frontline Employees Using a Mobile App - MGM Resorts International
Crystal McNeal, Director of Internal Brand & Creative Content | MGM Resorts International
What happens to a culture when both the frontline employee and the manager get information at the same time?
Find out how a mobile app has enhanced the culture, improved communications, and fostered employee engagement across MGM Resorts International.
11:15 am - 11:25 am
Morning Stretch Break
Stand up, refresh coffee, and check-in with your colleagues. We'll resume in 10 minutes.
11:25 am - 11:40 am
Live from the KISS Studio – How to Engage Employees and Deliver Messages Using a Live Talk Show Format - Nationwide
Hear how Nationwide grew a biweekly technology webinar into a full-fledged communication vehicle utilized by every business unit across the enterprise to deliver a mix of educational and entertaining information in a format that employees are familiar with and easily able to access. By using the live broadcast option that can span geographical boundaries, Nationwide employees from interns all the way up to the CEO can reach large audiences and do so in a conversational manner. Additionally, Nationwide has produced a number of recurring specialty shows around diversity and inclusion, health and wellness, engagement, history and archives, employee resource groups, etc.
This session will show the evolution of the vehicle and include video clips that demonstrate the technology as well as the type of content that is broadcast. Leave with strategies to help you:
Identify the advantages of delivering content live
Drive viewership numbers
Gain buy-in from senior leadership
Include the viewing audience and allow for real-time interaction
11:45 am - 12:20 pm
Peer Breakout Session: Using Digital Tools to Drive Engagement in This WFH Age
Chances are you still have - and may have indefinitely - colleagues who are working from home. For many of our ALI community members, we found that they were new to this having never had the staff not in the office for at least a portion of the week.
You'll meet together in small groups face-to-face during this session to discuss digital tools you've used, decided against, and are looking into to help keep your employees engaged as they work from home.
Each group will designate a note-taker to write up the ideas discussed and to share in the One-Drive folder post-conference.
12:25 pm - 12:40 pm
How to Clean up Your Existing Intranet Without Breaking the Bank - GoDaddy
Is your intranet a "black hole" of outdated information?
In this session you'll have a look at a high-level overview of how GoDaddy cleaned up their existing intranet instance for its free-spirited, 8,000+ workforce worldwide. You'll learn strategies and techniques used to refresh their intranet without breaking the bank.
Discover why many organizations are dealing with a "black hole" intranet, and how to successfully:
Assess your site’s content
Organize the site with the employee audience in mind
Keep it (mostly) clean
12:45 pm - 1:15 pm
Measuring Your ROI – Steps to Prove the Value of Your Internal Communications Initiatives - Internal Comms Pro
Sara Jackson, Executive Director | Internal Comms Pro
This top-rated ALI session will provide you with tactical examples, formulas, and practice to help you prove your internal communications ROI.
1:15 pm - 1:30 pm
Final Thoughts - Internal Comms Pro
Sara Jackson, Executive Director | Internal Comms Pro
Together we'll discuss what your biggest takeaways are and your plan as you return back to the office.
1:30 pm - 1:35 pm
Close of Conference - Thank You For Joining Us!
Thank you for making the 4th Annual Digital Workplace Summit: Engagement Strategies for Employee Communications a huge success.
Presentations and contact list will be made available early next week.
Speakers
Dave Cordero Director of Internal Communications | PGA Tour
Crystal McNeal Director of Internal Brand & Creative Content | MGM Resorts International
John Spanczak Director of Employee Engagement Services | Leverage powered by Clickstop, Inc.
Tarek Kamil CEO & Founder | Cerkl
Sara Jackson Executive Director | Internal Comms Pro
Geoff Ables Managing Partner | C5 Insight
Angela Sinickas CEO | Sinickas Communications, Inc.
What People are Saying
“I loved this event. I was able to network/encouraged to network with many other intelligent individuals and the speakers were excellent, engaging & informative”
Digital Storyteller
City of Boston
“This is the conference where innovators of our industry will convene & shape the blueprint for the modern communications function in the age of digital. This is the conference for you if you dare to challenge the status quo.”
Senior Vice President, Corporate & Digital Communications Group
Mastercard
“I’d like to thank Advanced Learning Institute for allowing me to be a part of their Government Social Media event this week. It was a great time to share best practices with other federal agencies, and to talk about my career path”
This is your chance to attend this top-rated communications conference from the safety and convenience of your desk: No travel concerns, hotels, or extra costs associated with attending the event live.
This virtual event will still provide the high-quality content, leading speakers, and interactive breakout sessions ALI conferences deliver in person.
Contact Us
Ways to Save:
- Alumni Rate: Past ALI conference attendees may use Promo Code "ALUM" to receive the $200 off discounted alumni rate. Contact us if you have questions.
- Non Profit / Government Discount: Contact us to receive your promo code for $200 off.
- Team Discounts: Attend this training with your colleagues. Contact us for promotion codes.
Team of 2 save $200 each, Team of 3 save $300 each, Team of 4 save $400 each
Terms & Conditions:
Visit our Terms & Conditions Page for full information about payment, cancellation, postponement, and substitutions.
- Payment by check or invoice option is available on the registration form.
- Payment or proof of payment must be received prior to the start of the meeting.
- No refunds are allowed on virtual conferences. All attendees will receive the event recording and copies of the presentations after the event is held.
Testimonials
"Very good. This was my second ALI Conference & I remain thoroughly impressed." — Sr. Manager, Global Internal Communications, CSA Group
"Good variety. Attendees and speakers were very knowledgeable and passionate about what they do. Left with a great deal of applicable knowledge. Would definitely attend again! Loved the format and can't think of any changes." — UX Design, Mayo Clinic
“"Great 2 days. I wish I would have participated Wednesday (workshop) Excellent contributions, great flow, very well organized. Relevant information. Loved the size of the group." — VP Human Capital, Convene