Don't Miss The 6th
National Forum From The Advanced Learning Institute's
Acclaimed Communications & Marketing Training Series...
Rave Review from a Past Social Media Conference Attendee: "It was a great mix of content – great to hear personal accounts of different
uses of new media. The line-up of name brand companies was what brought
me here and they delivered."
B. Dziedzic, Public Relations Specialist Xerox
KEY TAKE AWAYS:
Attend this conference to learn how to use social media, and leverage the latest interactive Web 2.0 tools and techniques to advance your organizational goals, by:
Hear practical solutions you can apply immediately to help integrate social media strategies and new Web 2.0 technologies into your communications and marketing programs to build customer and employee relationships and drive bottom-line results from:
Engaging your organization to use blogging and podcasting to maximize effectiveness, increase productivity, inspire innovation, and advance your culture
Developing a social media (blogging, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
Understanding how these new social media technologies work including legal considerations, IT support, policy and guidelines
Establishing a stronger sense of community and brand
Determining key steps and strategies for setting up and managing an effective blog
Integrating new social media tools with traditional media to multiply your program's results
Harnessing the collaborative power of your organization's blog/podcast to drive organizational performance
Building senior management support for your social media programs
Determining the Web 2.0 spaces that have relevance for your organization and brand
Measuring the value of your organization's social media strategy: determining key metrics and gathering employee and/or customer feedback
Leveraging Web 2.0 technologies to build a brand culture internally and externally
Developing your online communications to meet the needs of a diverse employee population
Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool
Building the business case and demonstrating the ROI of your social media program
Monitoring customer feedback and satisfaction
Creating an opportunity for employees to communicate with customers directly and informally
Marketing your social media programs both internally and externally to encourage their use
Discovering an untapped audience and potential business opportunities
Ernst & Young LLP
U.S. Department of Defense
Watson Wyatt Worldwide
WHY IS THIS A CAN'T MISS EVENT?
According to Business Week, blogs and podcasts are "simply the most explosive outbreak in the information world since the Internet itself."
Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."