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Back By Popular Demand…The 18th Forum From The Advanced Learning Institute's Highly Acclaimed Executive Training Series For Federal, Provincial and Municipal Government Communicators...

Rave Review from a Past Social Media for Government Attendee:
"I thoroughly enjoyed this training – not only will I attend again, I will strongly
encourage others to do so as well. Thanks."

J. Blodgett, Jr. Communications Advisor

Register Now
KEY TAKE AWAYS:   Speaking Organizations:
Attend this training to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
  1. Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
  2. Developing a social media (blogging, podcasting, wikis, Twitter, etc.) strategy to drive performance-based communications
  3. Building senior management support for your social media programs
  4. Integrating social media tools into your internal and external communications practices
  5. Creating Web 2.0 policies and guidelines
  6. Establishing an employee engagement strategy using SharePoint as an effective and measurable communications tool
  7. Measuring the effectiveness of your social media strategy and determining its value within your organization
  8. Monitoring social media for your organization, whether you are participating or not
  9. Demonstrating the Return on Investment (ROI) of your social media program
  10. Assessing the legal and policy risks of social media
  11. Using social media tools within the boundaries of government restrictions and firewalls
  12. Gaining inside knowledge of social media and why it is a crucial addition to your communication arsenal
  13. Maximizing awareness of your agency's mission to the public
  14. Overcoming the challenges of implementing social media in a privacy conscious environment
  15. Utilizing social networking tools as sources of information that the public can use and trust
  16. Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
Presented By A.L.I.

All attendees will
be invited to expand their network
and continue the conversation
in the seminar wiki - - you'll
be using social media immediately!


City of Ottawa, Ontario

Public Safety Canada

U.S. Department of State

Norfolk County, Ontario

Canadian Internet Registration Authority (CIRA)

Office of the Ombudsman, Ontario

Alberta Environment

Office of the Privacy Commissioner of Canada

Public Service Commission of Canada

Ottawa Public Library

Army Public Affairs, Department of National Defence

Corporation of the City of London, Ontario

Thornley Fallis Communications & 76design


Supporting Organizations:

Digital Ottawa
Social MEdia Club

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Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Choose From Two Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly–interactive workshops:

Monday, June 21, 2010:

Speakers & Key HighlightsWho Will AttendBenefits of AttendingRave Reviews
Pre-Seminar WorkshopsAgenda Day 1Agenda Day 2
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