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POST CONFERENCE WORKSHOPS: Thursday, March 4, 2010
These workshops are designed to take your conference experience to the next level. Post-conference workshops allow you to take the information you gained from the general sessions, and identify and focus on your individual needs and applications. Make the most out of this conference by attending these highly interactive, hands-on sessions. Space is limited to ensure interactivity!

Choose C or D or BOTH for Maximum Value and Learning

8:30 a.m. to 11:30 a.m.
Continental breakfast will be provided at 8:00 a.m. for the morning workshop attendees.

Using Social Media Tools Anyone Can Understand To Monitor Online Conversations, Manage Community Participation And Build Your Organization's Reputation

With the vast reach of social networks, its hard to be everywhere online at once. Through the use of social media monitoring, you can learn a lot about the people talking about the issues that are relevant to your government department and help identify the conversations you should address the most. By doing so, you can intelligently insert yourself into communities, develop relationships with key people and plan your responses to address the important issues and concerns of the Canadian public.

In this session, you will learn why its vital to monitor the web to lead your social media efforts, plus how to choose and prepare a community ambassador to voice your web presence.

In addition, a hands-on approach will be taken to teach you how to monitor conversations using free tactics, tools and websites, including:
  • Understanding the concept of RSS feeds and how to set up an RSS reader
  • Looking at key free monitoring tools and how to subscribe to search results
  • The importance of keyword selection
  • Knowing where to listen to online conversations
  • Preparing to respond and initiate online conversations when necessary starting to really use social media

This workshop is designed for departmental and communications managers who are responsible for putting their agency's message out to the public, highlighting its accomplishments, and managing its reputation during crises. It is encouraged that you bring your laptop as this will be hands-on session.

WORKSHOP LEADER: After 10 years working in marketing as a copywriter at several traditional advertising agencies, Mark Goren, New Media Coach at Transmission Content + Creative, turned his attention and creative thinking to the field of social network marketing, all so he can help businesses reach people on their terms. Today, Mark consults with direct clients, advertising and P.R. agencies in the U.S. and Canada, as well as government departments.

Testimonials From Past Mark Goren Sessions:

"Excellent hands on, worked us through each item. Very useful!"

"Very nice to see hands-on demonstration of tools."

"I really enjoyed this; very practical."

"This makes my day well spent!"


11:30 a.m. to 12:30 p.m.
Break/lunch on your own.

12:30 p.m. to 3:30 p.m.

How To Build A Framework For Social Networking And Benefit From Social Computing Behind The Firewall

Much of the current hype around social networking, blogs, wikis, etc. centers around using these new technologies as a way to interact with customers. However, as this discussion will demonstrate, potentially the most valuable application of social networking might be for the government organization.

Using relevant, focused examples of social networking in the government, this workshop will demystify the concepts surrounding social computing for your organization.

Specifically, this workshop will:
  • Give the broader market context for the rise and popularity of social computing
  • Show you how your organization can benefit from social computing
  • Offer a real "how to start" road map for building the framework to benefit from social networking in your organization
  • Provide some lessons learned from government agencies who are already in this new fast-moving space

WORKSHOP LEADER: Shannon Ryan, President and CEO, non-linear creations inc., has cemented his position in an international network of Internet authorities. A snapshot of his speaking engagements include Safeguard Scientifics' Think Again conference, the Internet Marketing Conference, the Gilbane CMS Boston, Paine Webber's Growth and Technology conference, and numerous others. He is a regular and reliable source of information for the media about web strategy, execution and metrics.

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