Choose C or D or BOTH for Maximum Value and Learning
8:30 a.m. to 11:30 a.m.
MORNING POST-CONFERENCE WORKSHOP C
Continental breakfast will be provided at 8:00 a.m. for the morning workshop attendees.
Using Social Media Tools Anyone Can Understand To Monitor Online Conversations, Manage Community Participation And Build Your Organization's Reputation
With the vast reach of social networks, it’s hard to be everywhere online at once. Through the use of social media monitoring, you can learn a lot about the people talking about the issues that are relevant to your government department and help identify the conversations you should address the most. By doing so, you can intelligently insert yourself into communities, develop relationships with key people and plan your responses to address the important issues and concerns of the Canadian public.
In this session, you will learn why it’s vital to monitor the web to lead your social media efforts, plus how to choose and prepare a community ambassador to voice your web presence.
In addition, a hands-on approach will be taken to teach you how to monitor conversations using free tactics, tools and websites, including:
- Understanding the concept of RSS feeds and how to set up an RSS reader
- Looking at key free monitoring tools and how to subscribe to search results
- The importance of keyword selection
- Knowing where to listen to online conversations
- Preparing to respond and initiate online conversations when necessary – starting to really use social media
This workshop is designed for departmental and communications managers who are responsible for putting their agency's message out to the public, highlighting its accomplishments, and managing its reputation during crises. It is encouraged that you bring your laptop as this will be hands-on session.
WORKSHOP LEADER: After 10 years working in marketing as a copywriter at several traditional advertising agencies, Mark Goren, New Media Coach at Transmission Content + Creative, turned his attention and creative thinking to the field of social network marketing, all so he can help businesses reach people on their terms. Today, Mark consults with direct clients, advertising and P.R. agencies in the U.S. and Canada, as well as government departments.
Testimonials From Past Mark Goren Sessions:
"Excellent – hands on, worked us through each item. Very useful!"
"Very nice to see hands-on demonstration of tools."
"I really enjoyed this; very practical."
"This makes my day well spent!"