|1:00 p.m. to 4:00 p.m.
How You Can Produce And Integrate Video Into Your Communications Plan- Getting Beyond YouTube
Video is increasingly becoming the language of the Internet. Those who learn how to communicate using video will have an advantage. Government has an abundance of authoritative content that it can share to seed and enrich online conversations. Video can be a compelling medium to share that information, if it’s done right.
This workshop will explore how you can create video that will draw in the viewer. It will deal with the mechanics of video production; how to tell a story using the full palette of the video medium; how to integrate your video into your online presence and how to prepare and publish it to make it easy for the largest number of people to view and share it.
The presenters won’t just talk about what you should do. They will produce, edit and publish an actual video to show you how to use the type of hardware and software tools you will need to produce videos that look and sound professional.
In this progressive and hands-on session, you will leave with valuable tools on:
- When and how to use video to more effectively convey your content
- How to use proper lighting and sound recording to give your video professional polish
- Basic online video production techniques with video tools you can start using tomorrow
- How to publish your video so that others can view and share it
WORKSHOP LEADERS: Joseph Thornley is CEO of Thornley Fallis and 76design. He is a Senior Fellow of the Society for New Communications Research and Immediate Past Chair of the Canadian Council of Public Relations Firms. Mr. Thornley is actively engaged with social media. He blogs at www.propr.ca, hosts a video podcast, Social Mediators and is co-host of the Inside PR podcast. He is @thornley on Twitter and Delicious, thornley10 on YouTube and Joseph Thornley on Facebook.
Former journalist and television producer Mike Edgell leads Thornley Fallis and 76design’s multimedia video practice. Mike’s experience spans 15 years in the broadcast industry, including 11 years in television for CBC, CHUM, and Global. He counts covering the Olympics in Turin and Beijing as highlights of his career. Known for his innovative storytelling and creative production skills, Mike has covered many significant events around the world, including life in South Africa post-apartheid, volatile Presidential elections in Mexico, a shooting rampage which killed four Mounties, and hurricanes across Texas, Louisiana and Florida. He twittered from Barack Obama's Inauguration and covered the US President's first visit to Canada.
Eric Portelance is a Consultant in Thornley Fallis’ social media practice. Eric is passionate about leveraging new technologies and communications tools to tackle complex issues – whether it’s using them to build a community, a brand, effectively target advocacy activities, or provide better customer service.
Rave Reviews From Past Thornley Fallis & 76design Sessions:
"Excellent presentation. The speaker kept the interest while addressing important questions. If more attend presentations like this, we would have more on board with social media."
"Excellent, engaging content and stories. Joe provides an excellent perspective and understanding of social media in the context of government."
"I liked the presenter and the topic was very good. Well worth the cost."