11:30 a.m. to 12:30 p.m.
Afternoon break/lunch on your own.
12:30 p.m. to 3:30 p.m.
AFTERNOON POST-CONFERENCE WORKSHOP D
Practicing Social Media In The Real World: A Campaign In Action
Now that you have learned about all the social media tools and services that are at your disposal, it is finally time to put them into practice.
This workshop will guide you on how to:
- Set up a social media campaign from start to finish
- Pick the right social media tool for your campaign
- Track the conversation once you've gotten started
- Measure the ROI for your campaign
- Mitigate potential problems that can arise
- Prepare for a follow-up campaign
Additionally, we will also explore some real social media campaigns. What was done well? What could have been done better? You will leave with a better understanding of how to go from theory in the classroom to engaging citizens on the Internet.
WORKSHOP LEADER: Mack D. Male, President, CEO of Paramagnus Developments Inc., is a software developer, entrepreneur, and social media guy. Always up-to-date on the latest trends and technologies, Mack loves sharing what he learns with others. Heís particularly passionate about his hometown, Edmonton, and does his best to expose everything it has to offer, through his blog, Twitter account, and many other online tools and services. Mack was named one of Edmontonís Top 40 Under 40 in 2009 for his work in helping to build Edmontonís online communities.