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Back By Popular Demand…The 14th Forum From The Advanced Learning Institute's Acclaimed Executive Training Series For Federal, Provincial and
Municipal Government Communicators...

Rave Review from a Past Social Media for Government Attendee:
"The conference met my expectations and took away the 'mystique' of social media."
K. Barsoum, Promotion & Education Coordinator

Register Now
KEY TAKE AWAYS:   Speaking Organizations:
Attend this conference to learn how to capture the power of social media in your organization, along with helpful tools, tips and techniques to get started, including:   Hear practical advice, firsthand, on how to engage your employees and citizens by using social media from leading government agencies and organizations, including:
  1. Engaging your organization to use the latest social media tools, such as blogging and podcasting to maximize effectiveness and increase productivity
  2. Developing a social media (blogging, podcasting, wikis, social networks, etc.) strategy to drive performance-based communications
  3. Understanding how these new social media technologies work and how to use them for your organization
  4. Building senior management support for your social media programs
  5. Incorporating other social media tools such as blogs, podcasts and social networking into your current communication strategies
  6. Communicating more effectively and efficiently through the use of social media (blogs, podcasts, Real Simple Syndication (RSS) feeds, video podcasts, and much more)
  7. Operating social media tools within the boundaries of government restrictions and firewalls
  8. Determining key steps and strategies for setting up and managing an effective blog
  9. Learning how to easily communicate to the public through external blogs, podcasts and other new media tools
  10. Integrating new social media tools with traditional media to multiply results
  11. Utilizing blogs and podcasts as sources of information that the public can use and trust
  12. Engaging your employees and the public by connecting them to your organization's goals and strategic plan for the future
  13. Harnessing the collaborative power of your organization's blog or podcast to drive organizational performance
  14. Measuring the value of your organization's blog/podcast: determining key metrics and gathering employee and/or customer feedback
  15. Leveraging your organization's blog/podcast to build a brand culture internally and externally
  16. Developing your online communications to meet the needs of a diverse employee population
  17. Transforming your organization's blog/podcast from purely an information source to a comprehensive strategic tool
  18. Demonstrating the Return on Investment (ROI) of your social media program
  19. Creating an opportunity for employees to communicate with customers directly and informally
  20. Maximizing awareness of your agency's mission to the public

City of Edmonton, Alberta

Northern Alberta Institute of Technology (NAIT)

City of Calgary, Alberta

Alberta Education

Genome Alberta

Workplace Safety and Insurance Board of Ontario

Grande Alberta Economic Region

Alberta Geological Survey, Energy Resources Conservation Board

fusedlogic inc.

Bulletproof InfoTech

Cambridge Strategies Inc.

Paramagnus Developments Inc.


Ascentum, Inc.

Bang the Table Pty. Ltd.

Ulistic Inc.

WMS Communications


Participating Sponsor:

Supporting Organizations:
Canadian Women In Communications Presented By A.L.I.

Several organizations are making dramatic strides in developing approaches and systems that work for them. The periodic sharing of these experiences and "best practices" is an important element in this social media evolution. That is why this forum, presented by the Advanced Learning Institute, is such a valuable opportunity to hear perspectives and share experiences of other professionals engaged in the "journey."
Choose From Four Workshops For Ultimate Value And Learning!
Sign up for your choice of these highly–interactive workshops:

Monday, January 25, 2010:

Thursday, January 28, 2010:
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